Anyone who has been reading this blog for more than a few months is probably familiar with my writing style, and you may have noticed a marked change to that style over the past few weeks.
The posts on this blog have been shorter, more numerous, less snarky, and covered a broader range of topics than what I was writing 6 months or a year ago, and they're going to stay that way.
I'm announcing a new editorial policy today. I've been trying a few new ideas for the past several weeks, and based on the increase in traffic I plan to keep doing what I am doing. Aside from The Morning Coffee, which will not change, future posts will continue to be brief and to the point, with only a minimum of snark. (The post this morning about Rakuten and endangered animals is a mistake I don't plan to repeat.)
Don't get me wrong, I like snark, but unfortunately I often cannot tell the difference between wit, snark, sarcasm, or bile. I am happy to write any of the 4; I am enough of a misanthrope that I enjoy it. But since hardly anyone wants to read the latter two it's best to avoid them all.
For those who are interested, this change in policy is entirely driven by website traffic. My site traffic should be trending downwards this time of year after peaking around Christmas, but over the past month it has been trending up week over week. As I see it, whatever I am doing to pick up readers - in a down season no less - is worth repeating.