Keurig’s New Coffee Pod DRM Hacked, Copied?

Keurig's New Coffee Pod DRM Hacked, Copied? DRM DRM may be the bane of some ebook users but it looks like at least one other market may escape the hassle.

Green Mountain Coffee Roasters, maker of the Keurig single cup coffee machines, had been planning to incorporate DRM into their next generation coffee pods (think ink jet cartridges, only for coffee) but now it seems that their competitors have a different idea.

Two different makers of coffee pods have revealed that they've cracked the new Keurig DRM and could now offer compatible coffee pods.  TreeHouse Foods, makers of the popular Grove Square line of cappuccinos and hot chocolates, and Mother Parkers (they make brands like Tim HortonsMarley Coffee, and Martinson Coffee)have announced plans to produce coffee pods which are compatible with the Keurig DRM.

In short, TreeHouse Foods and Mother Parkers have short-circuited Green Mountain's nefarious plans to repeat a trick used by many printer makers: force their customers to only buy expensive proprietary cartridges.

Or at least that's what they say they've done.

Neither of the Keurig competitors have released their new pods, and from what I can tell the new Keurig pods are still only being beta-tested, so it's not clear to me that they've actually pulled this off. (And given the money involved, they have good reason to stretch the truth.)

But i wouldn't be surprised if they had. The CEO of Treehouse Foods had boasted months ago that he thought "it will be a matter of months, not years, before we replicate the technology for the cups or the pods".

It looks like he was right, and that's a good thing for coffee drinkers everywhere. It's bad enough that we have to put up with proprietary cartridges for our printers, but to also have that perfidious idea spread to another market?

OneCupoJoe

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader: He's here to chew bubble gum and fix broken websites, and he is all out of bubble gum. He has been blogging about indie authors since 2010 while learning new tech skills at the drop of a hat. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.

3 Comments

  1. Scott_Tx29 August, 2014

    if only people wouldnt buy them. but they will.

    Reply
  2. CJ31 August, 2014

    I believe Tassimo already had a bar code reader built into their T-cup single serve. Told the coffee maker what settings to use. I wonder if Keurig is planning something similar or just trying to thwart non-liscense manufacturers.

    Reply
  3. […] long after Green Mountain released its Keurig 2.0 single serving coffee maker for the DRM to be hacked by Green Mountain's competitors and for consumers to come up with simple work-arounds, and now someone is offering a permanent […]

    Reply

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