HBO Now to Launch Next Month on iPad, iPhone, Apple TV

Apple is holding its Spring Forward media event right now, and Tim Cook just dropped the first bombshell. Apple’s set top box, the Apple TV, is getting a price cut and new content. The Apple TV is now going to cost just $69, down from $99, and it will offer subscription access to HBO Now.

As the rumors suggested last week, HBO Now will cost $15 a month. It’s scheduled to launch early next month (just in time for the Game of Thrones season premiere), Anyone who subscribes in April will get a month free.

"SlashGear Apple Watch Media Event in March"

HBO Now will only be available on Apple devices (including iPad, iPhone, and Apple TV). It should also be available on your PC (according to the press release). But there’s no mention of Android (which could be explained away by technical issues) or any mention of other set top boxes like Fire TV, Roku, or Android TV (which could not).

Let’s hope HBO is planning to expand HBO Now’s reach, otherwise the service won’t be a whole lot more useful than not having it at all.

Update: And I think they will expand HBO Now. From Buzzfeed:

According to an HBO spokesperson “the exclusive agreement with Apple is for 3 months among new digital distributors.” To clarify: that means Apple has the exclusive for new digital distributors, which means other partners like Verizon or Comcast could also be there. Per the spokesperson: “we are still talking to all MVPDs and they could be there at launch.”

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.


  1. fjtorres9 March, 2015

    New digital distributors?
    That suggests that old digital distributors will get it right away.
    As in, everybody with HBO GO.

    Doesn’t sound like much of an exclusive either way.

    1. Nate Hoffelder9 March, 2015

      I don’t know why anyone called this an Apple exclusive, much less an Apple TV exclusive. It’s not, really.

      1. fjtorres16 March, 2015

        It’s not even a timed exclusive.
        It’s been just a week and Cablevision already announced they have it:

        1. Nate Hoffelder16 March, 2015

          I saw that, yes. That was why I was careful to avoid calling it an exclusive. I figured it would expand soon.

  2. […] the current Apple TV model is selling for $69. It got a price cut last week, suggesting that Apple might be planning to offer two models come […]


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