Google Features Book, Movie Reviews in Search Results

Google will show different results which differ based on your search topic. Look for a location, and Google will likely return a Google Map entry as the first result. Search for a hotel or vacation, and Google will serve up an ad and try to get you to book your trip through a partner. And if you type a math problem into the search bar, Google will solve it for you.

And now if you search for a book title plus the word review, Google will show a window with reviews as the first result. It looks like this:

Google Features Book, Movie Reviews in Search Results Google

Google is taking the reviews which it used to display to the right of the search results and is putting them before the organic search results. The reviews have been aggregated from Goodreads, B&N, Google Books, Amazon, and other sites, and link back to those sites.

I can't tell you how long Google has shown reviews this way; it is new to me, and from the way that Search Engine Roundtable reported on it yesterday, I think they are only seeing it for the first time as well.

In fact, this is so new that I don't think anyone has realized that Google is mixing together reviews for several types of content. Did you notice that the second link in the screenshot above leads to a movie review, while the first leads to a review of the book?

Yes, Google is aggregating reviews for several formats into that one window. I'm not sure that is a good design, but I can tell you that adding either words like book or movie to the search terms will filter out the extraneous reviews.

Curiously, that review window is not shown when you search for gadget reviews, but I would not be surprised if Google made it more widely available at a later date.

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader: He's here to chew bubble gum and fix broken websites, and he is all out of bubble gum. He has been blogging about indie authors since 2010 while learning new tech skills at the drop of a hat. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.

1 Comment

  1. Paul19 May, 2015

    I wonder if that’s what the publishers would want? Or their readers? Unless I stick the word “review” into the search box I’m looking for a direct link, not ways for google to make money.

    Reply

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