Publisher and Bookseller Partner to Solve the Unwanted Gift Problem

Publisher and Bookseller Partner to Solve the Unwanted Gift Problem Retail A German trade publisher has partnered with a bookseller and come up with a new twist on the idea of book vending machines, one which will give German readers an alternative to returning the ugly sweaters grandma gives you every year.

Bastei Lübbe and Hugendubel have developed a vending machine where consumers can deposit an unwanted gift and get back a book. Starting 28 December, the machine will be installed at three successive Hugendubel stores, and it will be in operation until the 30th, or while supplies last.

Consumers can bring an unwanted gift and trade it for one of seven Bastei Lübbe titles (I would rather get a gift sub to BL's upcoming subscription service Oolipo, but that's just me).

The unwanted gifts will be given to local charities, and hopefully also posted to Instagram so we can all either commiserate or mock as desired.

BuchReport.de

 

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader: He's here to chew bubble gum and fix broken websites, and he is all out of bubble gum. He has been blogging about indie authors since 2010 while learning new tech skills at the drop of a hat. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.

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