Amazon is Beta-Testing the Label “Digital Books”

Don’t look now, but Amazon is currently toying with removing the Kindle label from the ebooks it sells on its site.

Four days ago a reader (Thanks, Steve!) told me that Amazon was no longer showing the label “Kindle ebooks” in book listings. Instead, he and several people on MobileRead are now seeing Amazon label its ebook offerings as “Digital Books” (except for one bloke who is seeing “eBook”).

I can only see the new label when I browse  Amazon’s website in Silk on my Fire tablet:

I have another confirmation from Mike Cane on Twitter, and he is as baffled as the rest of us. “That is a very strange A/B test Amazon is running,” he tweeted. “Something is up somehow.”

He’s not wrong.

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.


  1. Steven Ramirez24 June, 2017

    Awesome! I hope this means Amazon is going to do away with their proprietary format and adopt EPUB.

    1. poiboy24 June, 2017

      not likely.. mobi files work just fine.

      1. BDR25 June, 2017

        Depends how you define “just fine”. IF you define it as a crippled format that doesn’t allow editing THEN, yep, it “works just fine

    2. Frank26 June, 2017

      Amazon has the lion’s share of the market with its Kindle format, no way they are giving up control.

  2. jhowell24 June, 2017

    They probably just want to make it clear to customers that you don’t need a Kindle device to buy e-books from them.

    1. Steve H.25 June, 2017

      JHowell may be close to the truth on this.

  3. Mike Hall25 June, 2017

    In the UK I’m still seeing “Kindle Edition” but in the USA it’s “eBook” (I’m registered in the UK for Kindle Books but authors often only give an link so I regularly visit the US site where I click on the link for “Continue shopping on the Kindle Store at”.)

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