Booknet Canada has released some sales data and consumer survey data covering the first half of this year.
One the one side, official sales channels report print sales are down (there’s no comparable ebook sales data). On the other side, consumer surveys have shown a slight increase in preference for ebooks.
Canadian book buyers spent $398 million on print books in the English-language trade market during the first six months of 2017. Comparing value sold for a group of comparable stores for the first half of 2017 versus the same period last year, overall sales were down 2.7%, according to sales numbers reported to BNC SalesData.
When it comes to format preferences among book buyers in Canada, consumer surveys conducted with 966 book-buying Canadians during the first six months of 2017 show a 3% increase for ebooks versus the same period in 2016. With a 20% share of the market, ebooks remain in third place behind paperback at 51% and hardcover at 23%.
Online shopping, which covers shopping on e-commerce websites, mobile app purchases, and ebook/audio downloads, also saw gains during the first half of 2017, rising from 50% to 52% over the same period last year. The second-most popular channel remains chain bookstores, with a fairly steady 25% of market share.
image by jbcurio