Barnes & Noble Hates Its Customers, and Wants Them to Suffer

Barnes & Noble Hates Its Customers, and Wants Them to Suffer Barnes & Noble e-Reading Software Textbooks & Digital Textbooks

Some retailers like Amazon try their best to make customers happy, secure in the knowledge that a happy customer is a repeat customer.

Then there is Barnes & Noble, a company out to cause suffering, destroy customers' futures, and (if they have time ) make blood rain from the sky.

B&N inflicts pain upon customers in many and various ways, but today I would like to focus on the most insidious: Yuzu.

Named for an Asian fruit, Yuzu is a digital textbook platform that Barnes & Noble launched in 2014.  It was in beta at that time, and still under active development.

Alas, development petered out before B&N ever really got it working, but that didn't stop B&N from continuing to foist the platform on college students.

Every time a new semester started, students would show up in my comment section, complaining about Yuzu. They also left negative reviews in iTunes, where the Yuzu app has a rating of 1.5 stars.

Students were complaining about Yuzu in 2015, and again in 2016, and students were still showing up last week:

Why didn’t I see this before I purchased the textbook with yuzu, its horrible. Do yourself a huge huge favor and buy it from someone else or buy the hard copy. yuzu sucks, it’s very frustrating. it was suppossed to make my studying easier but now I’m stuck with this useless c***. ugh.

It's now three years later, Yuzu still doesn't work, and yet it is still the digital textbook solution for all of Barnes & Noble's 700 plus college bookstores.

If Barnes & Noble runs a university's bookstore, it will direct students to buy textbooks on a platform that B&N knows does not work.

The company is selling students a non-refundable digital product that it knows is defective. To make matters worse, this is not just a broken game; we're talking digital textbooks here. Barnes & Noble is actively sabotaging academic careers just so it can make a buck.

This is a vile act of theft perpetrated upon college students, and it has been going on for three years now.

When will it end?

image by scarysideofearth

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader: He's here to chew bubble gum and fix broken websites, and he is all out of bubble gum. He has been blogging about indie authors since 2010 while learning new tech skills at the drop of a hat. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.

8 Comments

  1. Bruce Cansler13 September, 2017

    Stay as far away as you can from B&N and anything associated with a Nook. Horrible customer service. Switched to Kindle years ago and never looked back!

    Reply
  2. Steve D.13 September, 2017

    I guess it’s easy to understand why college kids are flocking to libgen…

    Reply
  3. Davemich14 September, 2017

    How exactly does it not work?

    Reply
  4. […] for starting digital initiatives and then looking the other way as developments overtake them. The Digital Reader tells how they seem to have lost sight of Yuzu, their textbook platform, and for all we hear of it […]

    Reply
  5. […] Barnes & Noble Hates Its Customers, and Wants Them to Suffer (The Digital Reader) […]

    Reply
  6. earl baversjo18 September, 2017

    I actually like the basic layout of B&N’s Nook app. Not that nuts about Amazon’s collection panel design. What does torque me is having no control over the Shelf naming, and being unable to list empty Shelves that got created due to a slip of my fat fingers. I have a lot of books. I mean LOTS! Poor updating of the overview panes and various customizing I cannot do,torpedoes any lingering respect I might have retained. Nook sucks rocks. It does not handle ‘stranger’ formats well! It could be so much more. Which Book God do I propitate?

    Reply
  7. Kell Brigan13 October, 2018

    Amazon tries to make it’s ultra-liberal customers happy; anyone else gets treated like crap. I can’t support any company that censors and manipulates content the way Amazon does. They’re fine with over a decade of fake reviews and hyper-inflated puffery from self-publishers, but any review that raises valid points against a liberal gets banned as “hate speech.” They’re a creepy, dangerous company and we badly need alternatives. Why, Oh Why, is Barnes & Noble management so overwhelmingly customer-hostile and just plain stupid when it comes to marketing?

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Scroll to top
%d bloggers like this: