Barnes & Noble Hates Its Customers, and Wants Them to Suffer

Barnes & Noble Hates Its Customers, and Wants Them to Suffer Barnes & Noble e-Reading Software Textbooks & Digital Textbooks

Some retailers like Amazon try their best to make customers happy, secure in the knowledge that a happy customer is a repeat customer.

Then there is Barnes & Noble, a company out to cause suffering, destroy customers' futures, and (if they have time ) make blood rain from the sky.

B&N inflicts pain upon customers in many and various ways, but today I would like to focus on the most insidious: Yuzu.

Named for an Asian fruit, Yuzu is a digital textbook platform that Barnes & Noble launched in 2014.  It was in beta at that time, and still under active development.

Alas, development petered out before B&N ever really got it working, but that didn't stop B&N from continuing to foist the platform on college students.

Every time a new semester started, students would show up in my comment section, complaining about Yuzu. They also left negative reviews in iTunes, where the Yuzu app has a rating of 1.5 stars.

Students were complaining about Yuzu in 2015, and again in 2016, and students were still showing up last week:

Why didn’t I see this before I purchased the textbook with yuzu, its horrible. Do yourself a huge huge favor and buy it from someone else or buy the hard copy. yuzu sucks, it’s very frustrating. it was suppossed to make my studying easier but now I’m stuck with this useless c***. ugh.

It's now three years later, Yuzu still doesn't work, and yet it is still the digital textbook solution for all of Barnes & Noble's 700 plus college bookstores.

If Barnes & Noble runs a university's bookstore, it will direct students to buy textbooks on a platform that B&N knows does not work.

The company is selling students a non-refundable digital product that it knows is defective. To make matters worse, this is not just a broken game; we're talking digital textbooks here. Barnes & Noble is actively sabotaging academic careers just so it can make a buck.

This is a vile act of theft perpetrated upon college students, and it has been going on for three years now.

When will it end?

image by scarysideofearth

About Nate Hoffelder (9906 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

4 Comments on Barnes & Noble Hates Its Customers, and Wants Them to Suffer

  1. Stay as far away as you can from B&N and anything associated with a Nook. Horrible customer service. Switched to Kindle years ago and never looked back!

  2. I guess it’s easy to understand why college kids are flocking to libgen…

  3. How exactly does it not work?

  4. I actually like the basic layout of B&N’s Nook app. Not that nuts about Amazon’s collection panel design. What does torque me is having no control over the Shelf naming, and being unable to list empty Shelves that got created due to a slip of my fat fingers. I have a lot of books. I mean LOTS! Poor updating of the overview panes and various customizing I cannot do,torpedoes any lingering respect I might have retained. Nook sucks rocks. It does not handle ‘stranger’ formats well! It could be so much more. Which Book God do I propitate?

3 Trackbacks & Pingbacks

  1. Barnes & Noble Hates Its Customers, and Wants Them to Suffer | The Passive Voice | A Lawyer's Thoughts on Authors, Self-Publishing and Traditional Publishing
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  3. Paul Biba’s eBook, eLibrary, eMuseum and ePublishing news compilation for week ending Friday, September 16 | The Digital Reader

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