Over the past few years Amazon has repeatedly been queried by the press about opening retail stores in Germany. (I see I have written about this is December 2015 and December 2017, making this almost a biannual tradition).
Amazon is once again responding to questions about opening stores in Germany, and once again they are still thinking it over.
Amazon is considering opening stores in Germany, its second biggest market after the United States, the ecommerce company’s head in the country was quoted as saying on Saturday.
“The fact is that we know that customers shop offline and that they like variety,” German newspaper Welt am Sonntag quoted Ralf Kleber as saying in an interview, adding that he declined to give concrete details or a timetable.
What's especially amusing to me is that this is the same guy who was asked this question in 2015 and 2017, and even though he gives the same noncommittal answer as before, for some reason this is huge news.
Folks, when I reported on this story last time I said we shouldn't take the story too seriously because it didn't feel like a firm plan. There has been no progress on Amazon's plans in the past two years, so I see no reason to change my position.