A Kindle Unlimited Content Mill Has Been put up for Sale – Got $2.5 Million?
How would you like to be the next Hardy Boys?
A friend has brought my attention to a new listing on the Empire Flippers business marketplace (thanks, Isobel!). It seems one of the content mills responsible for producing novels in the Kindle Store is up for sale.
We don’t know the name, but the listing describes a 5 year old operation that only really started to succeed after the launch of Kindle Unlimited.
This listing is for a Kindle Direct Publishing by Amazon business created in November 2013 in the romance niche. While most of the revenue comes from selling 100+ ebooks, the business also has 20+ print books and 10+ audiobooks, providing multiple income streams on Amazon. A USA Today Bestselling Author pen name is included in the sale. The books are highly rated and the business has very strong year on year growth.
The business regularly receives KDP All-Star Bonuses ($) which Amazon awards to books and authors that are read the most. There is also a small Amazon Associates affiliate income on their own products gained from Facebook ads. The target audience is adult females. The Seller has recently started translating books into foreign languages. This is a large area of potential growth as Kindle is scaling quickly overseas.
The Seller spends time each week studying the market and overseeing the content creation. The business has a planned content schedule which is carried out by in-house writers and launches 2 to 3 books per month. The team, based in various locations in the US, includes two writers, an editor, and an assistant who takes care of promotions and customer service. Currently, the Seller takes care of social media and email promotion, though this could be outsourced.
With two branded websites, an email list of over 70K+ subscribers, and several social media channels in place for the brands and authors, this business has been set up with expansion in mind. The email list subscribers receive daily newsletters and some automated sequences and segmentation are in place. The business also has multiple Advance Reading Copy teams that get early access to read the books and leave hundreds of honest reviews.
I think this is someone who was exploiting loopholes to cheat in Kindle Unlimited, but now that Amazon has changed the rules they have decided to get out. Alas, we do not know the name, so all we can really say is that this was a content mill.
And while that has negative connotations now, the practice is widely accepted in the industry and has been around for as long as Nancy Drew and The Hardy Boys have been in print.