Amazon Revives the Book of the Month Club Idea With Prime Book Box
Way back in the pre-internet era, when it was hard to find new books to read, there was this thing called book of the month clubs. The idea was that you would pay a set fee each month and someone would choose books to mail you.
This was a good and useful idea, but like many things it withered in the internet era. Once Amazon made it easy to find books online, there was really no need to have someone choose them and ship them to you.
Amazon killed the book of the month club, and now they are bringing it back.
On Tuesday Amazon launched a new subscription service called Prime Book Box.
The company now has a new product called Prime Book Box, a subscription service for children’s hardback books, selected by Amazon editors, sold as part of its Prime membership tier. You can register now for an invite for when it starts to ship later this year, starting in the U.S.
Pricing is $22.99 per box, which Amazon says works out to 35 percent below the cumulative list price for the books, and you can subscribe for books to come in one-, two- or three-month intervals. Books are divided up by age groups of baby-two years, three-five years, six-eight years and nine-12 years, with sample titles including If Animals Kissed Good Night, A Sick Day for Amos McGee, The Willoughbys, and Arlo Finch in the Valley of Fire.
All books are hardcover, and you can opt either four board books for kids 2 and younger, or two picture books or novels for older children.
The service is launching later this year.