BEA 2015: Ten Tools For Authors
I’m still recovering from the conference, and as I sit here
zoning out over going through my notes I can see that there are a bunch of exhibitors who offer services and tools that authors might want to use. Some were new, some were established names, and there were even a few existing companies which were new to me.
And in no particular order …
Dropcards offers a digital download gift card service similar to Enthrill, only Dropcards is focused on promotion and not sales while Enthrill is more of a commercial offering. It doesn’t support DRM but does let authors give away just about any file type they like, including MP3 and ebooks. This company hasn’t gotten as much press as Enthrill but it does have customers both in music and book publishing, including several exhibitors at BEA 2015.
Slicebooks is the only company I know of that has managed to turn selling excerpts and chapters into a viable business. This company offers a service which authors and publishers can use to remix their own content and sell it direct to readers. All the power is in the hands of the creator, and not the reader, and guess who pays to keep the service running?
Momentum applies the concept of crowd-funding to social media campaign. Authors and publishers can use its paid service to run social media campaigns and give away freebies to anyone who shares a mention of the campaign. The catch is that the content is only unlocked if a campaign reaches a minimum number of participants.
Or at least that is what PW is saying; I can’t find a website to link to. Yes, this company offers a marketing platform and yet somehow forgot to cover one of the basic steps involved in promoting their platform.
BookGrabbr is another social marketing platform for authors. Readers who share about a book or other work being promoted (tweet, FB post, etc) can get the content as a free download. Unlike Momentum, there’s no minimum threshold.
BooksILove is more of a Goodreads competitor than a marketing platform, but it was being pitched at BEA 2015 as a place where authors can promote themselves. It is a book-focused social network, but it also offers authors the chance to announce a book launch or other event with Happenings, or share a book excerpt with BookSnips.
BookHive wants to answer that age-old question: What do readers think of my work? It lets authors rent out a focus group of 8 to 10 beta readers (from a pool of 750 readers). The survey groups are asked to read a work and fill out a questionnaire. Authors can submit questions, and when the surveys are collected the authors receive both the raw data and a summary generated bt BookHive.
FindMyAudience asks a similar question: Where are my readers? This startup helps authors target their marketing efforts by identifying places and people who are likely to be interested. It is something of a market research firm, only it’s focused on social media. Authors can type in their book’s name, genre, and keywords, add similar titles, and based on that criteria FindMyAudience will return a list of social media accounts, forum topics, and hashtags.
The beta will launch in June.
image by mripp