Best Buy’s "Available for Pickup in 1 Hour" Promise is a Lie
Facing serious competition from Amazon, Best Buy is repositioning itself as the retailer where you can order online and get something today. This is a great move considering that Amazon is no longer promising same day delivery for Prime members (at least not for me).
Or at least this would be a great move for Best Buy if they would keep their promises. I just ordered some Lightning cables under the premise that I would be able to pick them up, but it turns out that Best Buy won’t have them until Monday.
I have a commitment to provide a charging station at a conference tomorrow, but while I was packing up I discovered that I had everything except spare lightning cables. My lightning cable is awfully ratty (it was made by Apple), so I can’t bring it either, but this is not a problem. It was only ten in the morning, and thus I had plenty of time to buy replacements.
I first checked Amazon; the earliest they could deliver was tomorrow. Okay, fine, I’ll check Best Buy.
They did have cheap cables, and they even promised I could pick them up in an hour. I needed to run other errands, so this was great timing, and I immediately placed an order.
Then I got the confirmation email, the one where I was told that I couldn’t pick up the cables until next Wednesday. Talk about a bait and switch:
The really frustrating part, folks, is that I didn’t check the email until after I got home. I had assumed that BB would process the order and have it ready by the time I got there, so I ran my errands and then stopped by the store.
Nope; in fact, the cable wasn’t even in stock.
I ended up finding cheap cables at Walmart, so it wasn’t a complete catastrophe, but I am disappointed by Best Buy’s bait and switch. They failed to follow through on their promise of immediacy, and that was their one chance to earn my trust and get me to turn to them before Amazon.
I won’t be shopping there again if I can avoid it.