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B&N fired back at Amazon about the battery life

I just got an email from a pr contact with Barnes and Noble. They know what Amazon did today and they’re not taking it lying down.

I was sent the following quote:

With up to two months on a single charge, the All-New NOOK has the longest-battery life in the industry and superior battery performance to Kindle 3. In our side-by-side tests, under the exact same conditions, continuous use of the device resulted in more than two times Kindle’s battery life. While reading at one page a minute, the All-New NOOK battery lasts for 150 hours where the Kindle battery, using the same page-turn rate, lasts for only 56 hours (both with Wi-Fi off). We’ve also done a continuous page turn test and at one page turn per second, the All-New NOOK offers more than 25,000 continuous page turns on a single charge.

-Jamie Iannone, President of Barnes & Noble Digital Products

According to B&N, the new Nook has 3 times the practical battery life of the K3. B&N pretty much called Amazon a liar for manipulating the battery life claims.

Oh, this promises to be so much fun!

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