B&N Now Abandoning the Blackberry – Playbook Support a Lost Cause
As of tomorrow, the Blackberry Nook app will no longer be able to buy ebooks from B&N. Anything you’ve already bought will still be accessible, and you can still side-load any content you buy. But B&N have made it clear that they don’t plan to support the app anymore.
Here’s the specific changes:
- As of October 5, 2011 only previously purchased B&N digital content will remain accessible and available on your device.
- As of October 5, 2011, you will not be able to purchase and download new B&N digital content on your BlackBerry device via the BN eReader software for BlackBerry. All newly purchased B&N digital content must be sideloaded onto your BlackBerry.* (See below for further instruction)
- Beginning January 1, 2012, BN eReader software for BlackBerry will no longer allow you to download any new and/or archived B&N digital content directly to your device. All new and archived B&N digital content must be sideloaded on your BlackBerry device.
- After December 31, 2011, previously purchased B&N digital content that has already been downloaded and/or sideloaded on your BlackBerry device will remain accessible and available to you on your device.
This is actually a pretty big deal. I had to look it up to be sure, but B&N have supported the BlackBerry platform ever since they launched the Nook ebookstore in July 2009. The fact that they are abandoning it is a sign that they don’t believe it’s a platform worth supporting anymore. That’s a pretty damning indication that at least one company lacks confidence in RIM.
Luckily for readers, the B&N app isn’t your only option. I don’t watch the BB sphere as closely as I should, but I do know that there are any number of third party reading apps as well as the Kobo and Kindle apps. Neither is a replacement, but they do make good alternatives.
But this must be really frustrating for Playbook owners; I know of some that have been wanting a native Nook app ever since the BlackBerry Playbook launched early this year.