Four Filipino-American Businesses to Watch Out for This Year
Filipino-American entrepreneurs have long made an impact across wellness, food, beverages, and specialty retail. Here are four businesses gaining attention for their innovation and ability to bring Filipino-inspired products to wider American audiences.
Many of these founders built their businesses online first using digital platforms for customer outreach, operations, and market research, which means security habits matter. Entrepreneurs who frequently work remotely or access business accounts while traveling often rely on tools, including a free VPN download, to protect sensitive business data on the go.
COCOLAB
Cocolab was founded by two sisters Dr. Chrystle Cu and Catherine Cu and began as a dental frustration business and emerged to be one of the most rapidly expanding oral care brands nationwide. Chrystle is a dentist in San Mateo who is fed up with seeing so many avoidable cavities, so in 2015 she combined with her sister Cat to start the company with a sponge-like woven dental floss that is recycled polyester and covered by both flavored to taste so strongly of freshness (wax and coconut oil) and its flavor (strawberry, coconut, mint, orange), offered in bright packaging and flavors, which are concepts that had not been used by legacy oral care brands before.
The brand has since expanded into a full product line, made the Inc. 5000 list of fastest-growing private companies in 2025, and now sells in two-thirds of CVS stores and on Target.com.
Goldilocks USA
One of the most recognized Filipino food brands in the United States, Goldilocks has spent decades introducing Filipino baked goods and traditional dishes to American consumers. Its long-standing retail history (especially in states where Filipino-Americans are significant in population) and ongoing national growth ensure it remains a reliable brand to observe with mainstream appetites toward Filipino foods rising.
Goldilocks is the concept of the cultural resonance of diaspora-based businesses which remain culturally authentic, yet on its part, changes to fit American markets.
Sanzo
Sanzo was established by its founder and CEO Filipino-American queen Sandro Roco who had the realization that the sugar, preservatives and artificial flavors were used in high amounts in old Asian beverage brands. His answer was in the form of Asian-inspired sparkling water, which is prepared using fresh flavours, calamansi, lychee, mango, yuzu and ginger with no sugar.
Since then, Sanzo has expanded to Whole Foods, Sprouts Farmers Markets, over 2,000 outlets of Panda Express and Target stores, and is one of the more commonly used references to Asian-American entrepreneurship redefining the aisle of beverages. Another commonality between Roco and other Filipino founders has been the idea that the new generation of Filipino founders should also be mentored, a trend that has seen the brand extend its tentacle beyond the product.
Obet & Del’s Coffee
Obet and Del Coffee was started by Filipino-Americans in Los Angeles and has gained recognition by Filipinos focus on Philippine coffee beans grown in their homeland and the hidden heritage of coffee in the Philippines.
Because the desire of consumers to enjoy specialized coffee and branded products by the place of origin has not yet reached a peak, Obet and Del positions itself in a fascinating place: it is a culturally-specific tale, a story that appeals directly to the overall specialty coffee market.
