Google Play Books Expands into Turkey, South Africa, and Switzerland
Readers in Switzerland, Turkey, and South Africa can now buy ebooks. As always, ebook selection and pricing will differ from country to country, and it is not completely clear just how many titles are available.
This latest news follows previous expansions in September, July, and June and brings the total number of countries supported by GPB to 39. Their rate of expansion is accelerating, with 22 countries added since June.
That is both better and worse than Amazon, which sells ebooks in 170 countries but only has local ebookstores in fewer than 20, most of which are in Europe. Speaking of Amazon, today’s news has guaranteed that Amazon will also launch a local Kindle Store in South Africa, just like I predicted back in September.
Three of Amazon’s competitors are already set up in the country (Kobo, iBooks, and GPB), and at least 2 of them sell ebooks there. Apple expanded iBooks to include South Africa in October 2012, and Kobo signed a local retail partner shortly after that.
Amazon is going to launch a local Kindle Store in South Africa some time in the next 6 months, I think.