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Google’s New "Save to Google" Chrome Extension is a Half-Hearted Clone of Pocket, Instapaper

google-chrome-save-extensionOMGChrome reports that Google has released a new "Save to Google" Chrome extension which looks like it is intended to be a Pocket or Instapaper competitor.

The official Chrome Web Store description for the browser bolt-in puts it thusly:

Easily save interesting webpages to Google with the new Save to Google extension.

One-click save: Click the star to save webpages for later viewing. Easily navigate your saves via an intuitive visual UI.

One spot for webpages and Images: Your saved webpages and saved images from Google Image Search will live together at

That certainly sounds like an alternative to Pocket, but in reality it falls far short.

I tested the service and can report that "Save to Google" doesn’t snag a copy of the article; it creates a bookmark. There’s no option to read the article you’ve saved; instead you are taken to the original page. In spite of the confusing name, this is less a save-for-later service than an uber-bookmarking service where you can bookmark a link and then tag it, edit the description, and organize the links into folders and groups.

That’s great, but it’s really only about half of the features promised by the name and description, making this only about half as useful as the competition.

And frankly, I’m not surprised. There was a time where Google could release a product like Gmail, Chrome, or Google Reader and absolutely trounce the competition. Sadly, as we saw with Chrome’s distraction-free reading mode last year and now the new "Save to Google" service, that time is long past.

Have you tried the service yet? Is it any good?

Chrome Web Store via TNW

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Mike Hall April 14, 2016 um 12:13 pm

From your description I can’t quite understand what this does that you cannot already do in Chrome’s Bookmark Manager. I guess "groups" may mean something but I’m not sure how this will differ from folders and sub-folders and you’ve always been able to rename bookmarks to something meaningful. So what is this extension really for?

Nate Hoffelder April 14, 2016 um 12:26 pm

I really don’t know.

Episode 294 – Revenge is a Dish Best Served by Subpoena – Android Buffet April 18, 2016 um 10:54 pm

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