IDC: Chromebooks Gain on iPads in Schools
The NYTimes covered the report last week (from what I can see, no one else wrote about it).
Last year, the market for desktop, laptop, tablets and two-in-one computers shipped to kindergarten-through-12th-grade schools and institutions of higher education in the United States amounted to $7 billion, according to estimates from IDC.
In all, the company said, about 13.2 million systems were shipped in 2014 – about 33 percent more than the year before.
As a device maker, Apple was the single largest player in this market, accounting for around 4.2 million devices iPads, iMacs, and Macbooks. That was about 32% of the market in terms of unit sales, IDC said.
But as a platform, Apple was not the largest. That title would go to Microsoft. About 4.9 million Windows devices, including tablets, laptops, and desktops were sold to US schools last year, giving Microsoft a roughly 38% market share in unit sales.
Chromebooks came in second, with an estimated 3.9 million shipped in the education sector last year. That’s more that four times the number sold in 2013. "Even if Microsoft is No. 1 in volume and Apple is No. 1 in revenue, from the growth perspective, nobody can beat Chromebook," said IDC senior research analyst Rajani Singh.
In comparison, iPad unit sales in this market dropped last year to 2.7 million units, down from 2.9 million in 2013.
But it’s not all bad news for Apple; they may have sold only a third of the units, but they also accounted for nearly half of the total dollars spent on computers in education in 2014, IDC reports.
In short, Apple is crying all the way to the bank.
image by kjarrett