Instafreebie to Rebrand as Prolific Works
The free ebook distribution service Instafreebie announced on Monday that they rebranding the company on 1 October in anticipation of a pivot to provide new services.
Instafreebie sent out an email to authors today, informing them of the change:
We’ve come to realize “Instafreebie” no longer fits us as our name and brand.
We started Instafreebie four and a half years ago with one primary goal: to make it easier for readers to download free ebooks.
We’re proud to have achieved that goal!
In the past four and a half years, readers have claimed over 35 million ebooks on our platform! We’ve made it much easier for readers to download and read ebooks, and in the process much easier for authors to spread their work to the world.
We’ve built an amazing foundation for this platform, and achieved a major milestone in our larger mission to accelerate great stories and big ideas.
However, our vision for this platform has expanded, and our goals have expanded along with it!
Instafreebie did not go into detail about the pivot, but they did end the email with the announcement that they will hold a webinar on 25 September "during which our founder and CEO, Jason Freeman, will talk about all these exciting new changes in detail".
We will find out more next Tuesday. In the meantime, all we have to go on is Instafreebie’s other announcement today. They sent out an email to users and told them that IF is launching user accounts on the Instafreebie website.
We’re excited to announce that today, Instafreebie has gone live with new and improved online reader accounts!
You are now able to create a reader account online and access your own personal “Library” on the Instafreebie website.
Similar to our app, your “Library” page houses all the content you’ve claimed on Instafreebie in one, convenient location. You’ll be able to sort and search through all your claims, and see recommended lists of new content to claim, based on your selection of genres during the sign-up process.
Completely free for readers, Instafreebie is funded by the authors who give away the ebooks. It currently charges authors either nothing, $20, or $50 per month. The upper service tiers include more features like Mailerlite integration and support for multiple pen names.
It’s not clear how the two announcements are connected, but the most obvious possibility is that IF plans to expand into ebook sales, and is changing its name in anticipation of adding payment processing.
That would be the most logical next step, but the name Prolific Works is so bland that it could be used as a label for just about any service the company could offer.