Sony Reader PRS-T3 Still Not Available in the US Two Weeks After it Launched
I’m still waiting.
What’s even more interesting is that Sony won’t make any promises about any plans to launch the T3 in the US. I checked on the day this ereader launched, and I was told they don’t speculate. Naturally that has me quite puzzled.
Sony has long had a reputation of going against market and industry trends, but this is a new one for me. In 2011 Sony downsized from 3 ereaders to a single model at a time when Amazon and everyone else was launching multiple models. And then in 2012 Sony basically relaunched a less capable version of the year-old PRS-T1 as the PRS-T2 (no sound) when everyone else was launching improved ereaders with more features and better specs. And now Sony has decided to forgo a US launch.
I don’t understand why. It can’t be because of FCC certification; that happened months ago. I know that Sony is more interested in selling ebooks on their smartphones than in selling ereaders, but this is still a strange move. It’s one thing to lack interest in a market but something else to simply ignore it entirely.
Sony might not have much of a ebook or ereader market share in the US but that’s no reason to simply ignore the market, is it?
via my competition