Turkish Airlines Launches Digital Library App for iPhone, Android
Turkish Airlines announced on Friday that they were launching a new digital library service for their frequent flier program.
Sky Library, which is open to Turkish Airlines Miles & Smiles members, offers readers access to a selection of professional publications, business magazines, kids books, short nonfiction works, and self-improvement books. It also includes a single album of Turkish music, and there is a placeholder for a promotional video.
Many of the works are short so they can be read on a single flight, including titles that cover management, marketing, and other business topics. There are also summaries of prominent pieces that are selected by professional editors.
The airline is saying that this digital library is a first for the industry, and they could well be correct. The only similar program I can recall was Virgin America’s RED in-flight entertainment system. When RED was announced in 2007 Virgin America promised that it would have a section for ebooks (in addition to the other media available at launch), but that part of the platform had not been deployed when I flew on Virgin America in late 2012.
You can find the Sky Library app in Google Play and iTunes, and you can find out more by visiting SkyLibrary.com. While the press release suggests that the Sky Library is available to Miles & Smiles members, the website appears to be open to all.
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[…] marketing program, nor is JetBlue the first airline. In the past year Turkish Airlines launched a free digital library app, Piper Verlag partnered with a German bus company to provide excerpts to riders, and French railway […]