Walmart is Actually Selling eBooks in Stores, But Still Doesn’t Give a Crap About Selling eBooks
Earlier today I had the good fun of exhibiting at a local writer’s workshop (Back on Track, held in downtown Manassas, VA). On my way there I stopped at my other local Walmart to pick up the requisite candy and scout the ebook display.
A couple weeks ago I found an apparently abandoned ebook display at the Walmart in Woodbridge, and this morning I spied an equally neglected display at the Manassas Walmart. Whoever set up this display didn’t install the mounts for the display ereaders or even bother to apply the pricing stickers.
Walmart clearly doesn’t care about selling ebooks, which is utterly astounding given the fact that people are buying them.
Yes, this display was visibly low on cards. One might think the cards were simply spread out or possibly taken and abandoned, but no, Walmart’s system had noted the sale of the cards and responded by shipping out new stock.
Alas, no one was bothering to put the new stock on the hooks:
I don’t know what is more amazing, that Walmart is actually selling ebooks in its stores or that it still doesn’t give a damn. This is a viable business model, and Walmart is still doing its best to make sure that the idea dies in the cradle.
It’s almost enough to make you think it’s intentional, isn’t it?