Barnes & Noble Expands into South America? Answer: No

There are generally 2 ways launch a new business. The first is Amazon's method, which involves lots of fanfare, publicity, and media attention. And then there's B&N's approach - launch the new service but not tell anyone. That's what they did with their social network, and that looks to be how Barnes & Noble just opened up their ebookstore over the weekend.

I got a tweet Friday night from a friend in Argentina. She reported that for the first time ever, she was able to buy an ebook from the Nook Store (without the usual subterfuge).

Update: B&N is saying via an intermediary that this was a hiccup in their firewall. You weren't supposed to be able to do that. Sorry folks.

That's huge news, but at this point it has yet to be confirmed. Queries to B&N have gone unanswered, and no other Nook owner outside the US has reported similar new access. Absent confirmation from B&N, I'm going to rate this a rumor.

That's a shame; right now the only market outside the US that is served by B&N is Canada, and I've been told that the selection is lacking.

While it is just a rumor, it is also a plausible one. We know that B&n is planning international expansion, with a UK deal said to be in the works. It would make sense to me to start selling in LA, and use the response from customers as a way to encourage local partners to sign up.

If I get an update from B&N or another Nook owner, I will update this post.

About Nate Hoffelder (11466 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader: "I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

2 Comments on Barnes & Noble Expands into South America? Answer: No

  1. I just did a test here in the Netherlands. I was indeed able to buy an ebook from B&N without using an VPN. So it looks like B&N’s IP-address check is not active at the moment. Probably just a technical issue, that will be fixed on monday. But lets wait and see.

    By the way my account was still registered with an US address.

  2. Didn’t work here in Brazil. Same message as aways.

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