Also scheduled for September is Zola Books' 2nd grand opening. While this ebookstore has been operating since summer 2012 and also had formally launched in October 2012, they decided that this event was important enough that they had to have it a second time.
They will also celebrate the 2nd grand opening with the second publication of Audrey Niffenegger's The Time Traveler's Wife. This novel was published in digital form for the first time last October by Zola Books, who then removed it from the market so it could be republished in September of this year.
Zola Books got a lot of attention last year when they announced the ambitious goal of becoming a bigger ebookstore than the Kindle. Zola is planning to account for 1% of the US ebook market by the end of 2013, and in the next 5 to 10 years replace Amazon as the largest ebookstore. Currently they stock 50 thousand titles and have about 5 thousand registered users.