The 300MB bucket included with this new plan might not sound like much, but it strikes me as the right price to tempt tablet owners into getting a 4G equipped tablet. It's cheap enough that a customer won't mind paying for it the 1 or 2 days a month that they're away from their home wifi network.
For example, this plan would be cost effective for me to use on a 2 or 3 day trip, or even on a week long trip to CES in January. The $5 a day cost is actually less than I have paid on past trips.
The plan is good with Verizon's new Ellipsis 7 tablet, or with other tablets and connected devices sold by Verizon.
In a way this is Verizon's response to the free data plan that T-Mobile started offering with tablets last month. That plan offered 200MB of data for free for the life of the tablet, and was bundled into the price as teaser which T-Mobile hoped would encourage customers to upgrade to more expensive plans. And like T-Mobile, Verizon is hoping to get customers to upgrade. But if that doesn't happen Verizon will at least have sold another 4G-equipped tablet and have filled a new market niche.
As I reported last month, tablets owners more likely to use wifi than 3G/4G when going online, and naturally that is a trend that both Verizon and T-Mobile would like to change.