Luke Mitchell, director of Voxburner, said the research found people in the 16-24 age group think e-books are too expensive. “They told us they like to touch books and see the creases in the spine, but for bargain-driven young people the conversion to e-books will most likely be determined by price," he said. "In our research, 70% said that £6.99 was a reasonable price to pay for a paperback but only 10% were prepared to pay the same for an e-book.”
When it comes to paperbacks, 37% of young people said they would pay £5.00-£7.00 and 35% said they would pay £3.00-£5.00. However, they are less willing to pay as much for e-books, with 43% saying they should cost less than £3.00 and 27% saying they should cost between £3.00 and £5.00.
That's interesting and all, but I would much rather know what percentage of that age group are active readers. I would think that is the more important detail.
There's an ongoing refrain that people are reading less these days, with article after article after article proclaiming the death of reading, and considering that this trend has been identified among kids in the UK I for one would like to know whether teens were showing similar habits.
I also think it would be a good idea if the UK publishing industry could find out exactly what percentage of the population were potential customers, don't you?
image by secretlondon123