Dutch Retailer Pilots a Subscription eBook Service

6628934195_77e8de6970[1]The Dutch retailer Bruna has long sold ereaders and ebooks on its website, and now it wants to offer a subscription ebook service. Bruna announced on Friday that it was seeking 50 readers to take part in a 3-month-long pilot.

The new service is going to be called Bliyoo, but that is one of the few solid details I can report at this time. Bruna hasn't shared the cost or other terms, but they have said that the pilot participants will have free at least 50 current digital books and magazines which they will be able to read on their PC, tablet, and smartphone.

Bliyoo was developed by the Dutch digital publishing startup Push2Tablet, which had also built Bruna's Tablista reading app. Due to onging negotiations with publishers, the cost and the number of titles offered are still up in the air.

With the expansion of Kindle Unlimited, Scribd, and Oyster, and the launch of new services including Blloon, ebook subscriptions are a hot topic right now - and that includes the Netherlands. Bliyoo could well face local competition when it launches later this year. Tom Kabinet, a site infamous for its used ebook marketplace, is also developing a subscription ebook service which it plans to launch later this year.

eReader.nl, Push2Tablet

image by Camera Eye Photography

About Nate Hoffelder (11594 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

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