I'm pretty sure this story is a joke, but ...
The Bookseller and The Telegraph reported this morning that the UK bookstore chain Foyles has developed a new electronic bookmark which is designed to help protect late night readers from getting a crick in their neck.
Dubbed the Boo!mark, the bookmark listens to your breathing pattern to detect any snoring or heavy breathing and wake you up:
It is an occupational hazard of bedtime reading: falling asleep with your nose in a book.
One of the country’s leading booksellers has come up with a novel solution. Foyles has devised an electronic bookmark that monitors the reader’s breathing and sounds a gentle alarm if they doze off.
The boo!mark – so called because it alerts sleepy readers with a “boo!” – goes on sale today for £7.99. It has a range of volume settings to ensure no awakening is too rude.
As I said, I'm pretty sure this is a joke, but that would mean these two august British publications either fell for it or they're in on the joke. Had this come from any other source, I would assume this is a fake, but in this case I'm not sure.
As you can see below, Folyes did post a video, but there's no product page or press release on the Foyles website.
So do you think this is a joke, or is it real?
Had this shown up on ThinkGeek I would have assumed it was a joke. But the tech required to build this does exist, and I can honeslty see this being marketed in a late night infomercial, so it's not entirely out of the question.
What do you think?