Booklive Launches In-Flight eBook Service With All Nippon Airways

7508758986_b2e4ee4960_bPublishers in France, Spain, Germany, Turkey, Canada, Mexico, and the US offer excerpts or free ebooks on everything from trains and planes to terminals and stations, and now we can add Japan to that list.

The Japanese ebook retailer Booklive has inked a deal with All Nippon Airways to offer ebooks on Boeing 787 jets flying on ANA's Munich to Tokyo route. The program started 5 May.

Readers can enjoy a variety of ebooks and magazines in flight, including manga, nonfiction titles like Lonely Planet Germany, and Japanese news and special interest magazines. There are also reports that passengers can buy ebooks from Booklive in route, but that could be a mis-translation.

Edit: A user tells me that the ebooks are displayed on the screens built into the seats, and not passengers' mobile devices.  Thanks, Kevin!

In any case, Booklive's new service isn't actually the first such service in Japan (it is the first I had heard of, though). Japan Airlines (JAL) has been offering a "Sky Manga" service to passengers on its Boeing 787s. That service lets passengers read for free from a limited library of manga. It launched in 2011, and JAL added English-language content in 2013. The website suggests that it is still in operation.

This type of service, whether free, paid, or marketing, is  going to become increasingly common as airlines upgrade their fleets and add broadband. The airlines are adding the faster connectivity to offer more streaming video options, but readers also benefit due to the simple fact that ebooks cost less to distribute and support.

ITMedia, Impress.co.jp

image by Anhedral

 

 

 

 

About Nate Hoffelder (11598 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

2 Comments on Booklive Launches In-Flight eBook Service With All Nippon Airways

  1. I was wondering if this was being sent over WiFi or something (e.g., to your tablet) but the sources you provided state that the books will be displayed on the seat-back screen. Not my idea of the best reading experience.

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