B&N Names Frederic Argir As Head of E-Commerce, Nook

F.Argir-1089Barnes & Noble has decided to get serious and do something about the bungled relaunch of its website. The retailer has appointed Frederic Argir as chief digital officer.

According to his LinkedIn profile, Argir has spent the past three odd years at Toys-r-Us as first the VP of e-commerce and then the CDO. Before that, he spent 20 months in a similar role at Sports Authority, and was a tech manager and VP at Target for nearly five years.

According to the press release, Argir has been placed in charge of B&N's web retail operations as well as the Nook division, and will report to COO Jaime Carey. Argir will be the boss of Mahesh Veerina, President of the NOOK Consumer business, who will be leaving B&N on 1 February 2016.

A hundred bucks says that he is the hatchet man who will be tasked with shutting down the Nook platform.

Given that the Nook division has shown two years of declining revenue and has yet to show a profit in a single quarter, closing the Nook platform would be a reasonable cost-cutting move.

And what with B&N already having announced that they were giving up on the global ebook market, I think they have telegraphed their intentions. Had B&N intended for Argir to save the Nook, they would have kept the international Nook Store just in case he thought it was salvageable.

Instead, the Nook Store was scaled back before the new CDO came in.

The Nook is doomed. Get your ebooks out while you still can.

 

About Nate Hoffelder (11586 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

11 Comments on B&N Names Frederic Argir As Head of E-Commerce, Nook

  1. So has it cut back and closed other web sites at the other places he worked? As it might mean the opposite. It all depends what resources he has and what is thrown into the mix.

    Wait a few weeks and see if BN starts hiring more digital staff. That will be the clue.

    It may be that his task is to get it ready to be picked up by Kobo.

  2. Not getting the warm and fuzzies at seeing another B&M guy in control.
    What? They couldn’t find somebody from Spotify or Pandora or Steam to come over?
    Or call up the old Fictionwise guys?

  3. Re-reading the press release this is less B&N shutting down Nook and more Mahesh Veerina being fired for screwing up the re-design roll out. It clearly hadn’t been tested enough and someone had to take the fall for it.

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