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What do You Think of Amazon’s New Font, Ember?

Ember bookerly Early last year Amazon released a firmware update for the Fire tablets with a custom serif font, Bookerly, which was developed exclusively for Amazon’s use on its Kindle platform. Now Amazon is about to release a sans-serif font, and you can get an early look.

When the Kindle Oasis starts shipping next week, it’s going to include a new font called Ember. Developed by font foundry Dalton Maag, Ember is a custom font developed just for Amazon. It’s already started showing up in recent updates for the Kindle ereaders as well as in early hands on videos of the Kindle Oasis, and now you can download it and try it yourself.

A friend was kind enough to snag a copy of the font family for me, and I have attached it below.

I haven’t tried the font in its native environment, yet. It is not listed as an option in either my Fire tablets or my Kindles (although I have been told that Amazon is already using it in the menus on the Kindle).

But I plan to go test the font by embedding it into an Epub file.

If you try it, let me know what you think.

image by jm3

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