Borders closing sales are ahead of schedule

Borders appear to be dying faster than expected. Mike Cane first noticed this on Saturday, and yesterday I read this about the closing sales:

The liquidators have reported that store closing sales are outpacing their expectations, with many of these stores moving to 40% off within the last few days. These locations have been incredibly busy the past few weeks, and associates at these stores deserve a special thank you for all they've done and will continue to do in the coming weeks.

I've also found a number of Borders employees griping about the customers. This one in particular sums up most of the  complaints:

I'm in a liquidation store, and what kills me, at the register? Check totals are like $100 - $200 per customer! And this has been at 20% off, we just went to 25%.

Let me reiterate. 20% off! We've been desperately giving all of these customers basically 33% off everything for a year and a half now.  Give them 20%? It's a massacre.

It's strange, isn't it, that people will come in and spend vast amounts of money while bemoaning the loss of a store, and yet they couldn't be bothered to come the month before and get a better price.

image via Mike Cane

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader: He's here to chew bubble gum and fix broken websites, and he is all out of bubble gum. He has been blogging about indie authors since 2010 while learning new tech skills at the drop of a hat. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.

4 Comments

  1. yuzutea8 March, 2011

    There’s a pretty big difference there. Those 33% coupons are for one item, whereas the 20% discounts are for everything you might buy.

    Reply
  2. Jason Evans8 March, 2011

    Maybe publishers and sellers alike will realize that you will sell more products than your competitors if you have a lower price.

    That would require competition and for sellers to sell things at the price that they want to sell them.

    Reply
  3. monopole8 March, 2011

    As a Borders Plus member I can attest to the fact that their discount and coupon system was hopelessly confusing. People will take a guaranteed 25% as opposed to a confusing and uncertain 33%

    Reply
  4. Tyler8 March, 2011

    I always waited for the 40% coupons and with two e mail addresses I could hit two different Borders with them. Easy to do where I live since I can easily travel to three Borders stores all about 15 minutes apart from each other.

    Reply

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