B&N to carry NookTouch, NookColor in most college stores

Barnes & Noble sent  press release today, and in among the usual half-truths about textbook costs was one small  nugget of news. They're going to carry the Nook ebook readers in most of the college bookstores that they run.

The B&N retail operation had around 700 stores last time I checked. When you factor in the detail that B&N College reportedly operate around 600 college bookstores, you can see that this is going to be a considerable increase in retail presence.

Still, I wonder what took them so long? I can recall that my closest B&N run college bookstore had signage for the original Nook not too long after it launched in 2009. (They didn't have the Nook, just the signage.) I had half expected B&N to add the Nook to their college bookstores last year. I'm surprised they didn't.

Update: I asked on Twitter and there's already at least 1 college bookstore with a Nook display. It's on the Pullman campus of WSU.

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader: He's here to chew bubble gum and fix broken websites, and he is all out of bubble gum. He has been blogging about indie authors since 2010 while learning new tech skills at the drop of a hat. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.

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