I would say that DangDang has their work cut out for them. The 2 dominant players in the Chinese ebook reader market both boast a million or more titles in their ebookstores, and they have hefty ereader market shares. Hanvon, maker of various ereaders, and Shanda, maker of the Bambook, are estimated to have around 60% and 20% of the Chinese ereader market.
But I wouldn't read too much into that detail, nor would I expect the stats to remain the same in a year. Shanda only got into ebooks last spring, and they only released their Bambook in August. That means that they have hit 20% of the market in less than 18 months (Kobo eat your heart out).
Shanda's market share suggests that there's plenty of opportunity for DangDang. Either Hanvon is weaker than they appear, or the market is volatile, or it is simply growing at an explosive rate. And then there's the fact that it's still not a huge market yet. The total Chinese ereader sales for Q2 2011 was estimated to be, which is paltry for the population. But it also indicates an opportunity to offer the breakthrough product, a la the Kindle.
I've had my hands on more Chinese ereaders and tablets than anyone, and I still haven't seen a truly great one.
In any case, the US won't have the only interesting gadget market for 2012.