No, the New Nook Will Not Be the Nook Shine

Fusible has discovered that B&N registered a new website address recently, which is their cue to jump to the obvious conclusion:

Could the new Barnes & Noble Nook be called the Nook Glow or Nook Shine?

Please don’t get too excited; the answer is almost certainly no.

There are 2 things you need to know about Fusible. The first is that they jump to this conclusion every time they find a newly registered website address. And the second is that they have never been right about any of the gadget rumors they’ve started.While one  or 2 have been used by someone, none have been used for  device.

But what’s even more interesting is that Fusible has missed quite a  few domains that B&N, Amazon, and other companies have actually used for their products. For example, NookTablet, nookcolor, nooktouch, and kindlefire all managed to slip by Fusible without anyone noticing. In fact, Fusible has such a high miss rate and such a low success rate that I would be willing to put money down against any of their predictions.

BTW, B&N has not registered any new trademarks for the Nook Glow or the Nook Shine. While this alone doesn’t maen they won’t use the terms, it does men that there is a marked lack of evidence that B&N plans to use it.


Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.

1 Comment

  1. […] the common practice; most companies do it.And that is probably why B&N registered a couple URLs back in February. I didn’t think anything of it at the time, but it looks like B&N might have been […]

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