Wattpad Acquires, Closes Competing Author Site

Wattpad Acquires, Closes Competing Author Site Social Media Social reading Wattpad put the $46 million raised in their latest round of funding to good use last week.

PW reports that Wattpad has acquired a smaller rival writer site called Red Room for an undisclosed sum. In what could well be described as a whirlwind acquisition, Red Room informed members only last week that the site had been bought, and they turned off the servers today (no, seriously.)

Launched in 2008, Red Room was one of a number of sites intended to be a "Facebook for authors". The site was founded by Ivory Madison, a lawyer, entrepreneur, and author. The site grew out of Madison's previous project, the Red Room Writing School. "One grew out of the other,"” Madison said in 2009. "I wanted something scalable that could serve more people than the school. And I wanted it to be about something I care about—writers and writing."

According to the press release, Madison notes that the acquisition will give Red Room authors access to the 30 million people that visit Wattpad each month. "When I launched Red Room in 2008 I wanted to break down the walls between readers and writers. I’m thrilled Red Room authors have found a new home in a friendly and supportive global community."

I am having trouble finding recent coverage of the site, probably due to the commonality of the name.  We do know that the site had 20,000 members in 2009, and that it had raised around two and a half  million dollars in capital. But what I have found in Google suggests that many members only learned of the deal last week.

I'll be honest with you: I had never heard of it before. From what I found in the Wayback Machine at the Internet Archive, the Red Room was far more commercial than Wattpad, and included both a paid premium membership option and a bookstore. Wattpad, on the other hand, is still trying to find a way to fund operations.

Did you use Red Room? How did it compare to, say, Booklikes, Tumblr, or Wattpad?

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader: He's here to chew bubble gum and fix broken websites, and he is all out of bubble gum. He has been blogging about indie authors since 2010 while learning new tech skills at the drop of a hat. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.

6 Comments

  1. Michael11 July, 2014

    Never heard of Red Room either, but I’m always disappointed when plugs are pulled with little or no warning.

    WattPad’s statement, “A full back-up of Red Room is available forever through the Wayback Machine, a public service of the Internet Archive,” is optimistic. If another company or individual takes over the domain, then places a very restrictive robots.txt on it, then the entire past archive of RedRoom.com will be removed from public access, forever. I’ve seen that happen to a number of bookmarks I had to Wayback Machine pages.

    Reply
  2. Christopher Cudworth18 July, 2014

    I used RedRoom 2-3 times a week. Ironically I was considering signing up for their premium membership to begin promoting and upcoming book. The community was interesting if a bit opaque at times. One of my blogs rose up to the Top 10 in viewership, and I re-posted lots of material other social media sites. It was a fun place to write. The interface on Wattpad is quite different. The funny thing about RedRoom is that it did have something of a feel of community. However loose or small that was, it was nice. Sayonara.

    Reply
    1. Amy Palleson18 July, 2014

      Case in point: Hi Chris! Still reeling over that post you wrote about your wife’s connection to McCartneys “Baby, I’m Amazed.” Youve been on quite a journey and I look forward to seeing your book in print.

      Anyways, I was obviously also on Red Room and it was quite a shocking loss when we got that email giving its death-date as only 5 days in the future. What might have happened is for the lawyers and accountants to discuss, however, since it seems clear that the decision to close it was based on Wattpads desire for money and market shares rather than on doing right by the artists who made it a popular, comfortable community. I for one will never be on Wattpad, for many reasons, not the least of which is that I just got burned by an online site I felt committed to; why on earth would I ever make the choice to repeat such an error? Redroom and its stellar community (including editors and owners) might have deserved my loyalty but–from what I’ve heard–Wattpad certainly doesn’t.

      Reply
  3. Philos2 September, 2014

    Used Redroom to share poems and a few articles before. I loved reading content by other writers, interacting with them (it always seemed like a great place where small and big writers had time for each other).

    And now to Wattpad? Well, that has happened.

    Reply
  4. […] a relatively small number compared to Wattpad or even Red Room, the author site which Wattpad acquired this summer. This could explain the shift to focus on a new market; JukePop is going to focus on a market […]

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  5. […] Wattpad usually have to charge for premium services, like the smaller writing community Wattpad acquired this year or like BookCountry (which crawled into bed with Author […]

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