Draft2Digital Signs Distribution Deal With Tolino

draft2digitalDraft2Digital, an Oklahoma-based ebook distributor, has inked a deal with Tolino to distribute indie published titles through the ebookstores which make up the Tolino consortium. Authors and publishers whose titles make up the 40,000 D2D catalog now have a new sales channel: a network of German, Belgian, Italian, and Dutch booksellers.

Like its larger competitor, Draft2Digital distributes ebooks under a commission (as opposed to fee for service distributors like BookBaby). It currently distributes to Nook, Kobo, iBooks, and Scribd.


With its own ereader and tablets, Tolino represents 1,800 stores spread across 4 countries. It was formed in early 2013  when 4 German media retailers (Thalia, WeltBild, Hugendubel, and Bertelsmann) and Deutche Telekom pooled their resources to better compete with the Kindle Store’s dominance of the German ebook market.

According to the latest estimates from GfK, it accounts for a 45% share of the German ebook market. Its impact on the other markets in central Europe is less certain, largely due to only having signed new partner in the second half of 2014 (Belgiam retailer Standaard Boekhandel joined in July, followed in September by the Dutch bookstore coop Libris, and in November by the Italian retailer IBS.it).

image by torkildr

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.


  1. Sharon28 January, 2015

    XinXii also distributes to all the consortium German markets.

  2. […] sold self-published ebooks, but they had previously accepted them through 3rd-part distributors like Draft2Digital. Now Tolino will be dealing directly with […]

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