Did you know Target had a digital video store? Neither did most people, which could explain why they're closing it a short 16 months after it launched.
Target sent out an email to both of its customers this week with the news that the servers are being turned off in March. According to the FAQ on their help pages:
Target has made the decision to end the services offered on Target Ticket and will be focusing efforts on other entertainment offerings. Effective March 7th, 2015, Target Ticket will no longer be accessible on your device applications, gaming consoles, tablets, smartphones or on the web. We value you as a Target guest and apologize for the inconvenience this causes
Video rentals are being disabled today, 10 February, and the service will no longer be accessible after 7 March.
Target says that it has arranged for another service, CinemaNow, to take over its customer accounts. Existing purchases should be transferred over, and so will any remaining store credit and redemption codes, but not payment info.
In short, it looks like Target had slapped their brand on CinemaNow's service, and now that Target has thrown in the handkerchief the accounts are reverting to Cinema now.
And thus dies a service which, honestly, I had never heard of before today. But I wouldn't suggest that's why it died; this is but one of a bunch of services to close over the past year. Tesco sold off its movie service last month, and late last year Verizon and Redbox closed the Redbox Instant service. And last summer Samsung closed Video Hub and handed off its customer lists to M-Go.