There are times where I feel bad for heckling B&N for being so far behind the curve that they think it's a flat line. Then they go and do something like this:
Barnes & Noble today launched “The B&N Podcast,” featuring in-depth conversations with today’s most popular authors including Peter Gethers, John Grisham, Paula Hawkins, Imbolo Mbue, J. Courtney Sullivan, Colson Whitehead, and more. The Barnes & Noble Podcast goes behind the scenes with today’s most interesting writers, exploring what inspires them, their methods and what they were thinking when they wrote their books.
The B&N Podcast is available for listeners today on BN.com/podcast, the iTunes App Store and Stitcher. Barnes & Noble will be posting six to eight interviews each month, with many more huge names to come during the packed fall publishing season.
“Barnes & Noble is already a destination for customers to meet the authors they love and have conversations about their favorite books,” said Fred Argir, Chief Digital Officer. “The B&N Podcast is a natural extension of those conversations, bringing the biggest names in literature directly to their audiences in a meaningful new way that only Barnes & Noble can deliver.”
The first series of episodes, which are available now, include discussions with:
- Colson Whitehead, author of The Underground Railroad
- John Grisham, author of Camino Island
- J. Courtney Sullivan, author of Saints for All Occassions
- Paula Hawkins, author of Into the Water
- Peter Gethers, author of My Mother’s Kitchen: Breakfast, Lunch, Dinner, and the Meaning of Life
- Imbolo Mbue, author of the latest Oprah Book Club pick, Behold the Dreamer.
In coming weeks, episodes featuring fan-favorite authors including Jennifer Finney Boylan, Yaa Gyasi, Jo Nesbo, and more, will become available. For more information customers can visit BN.com/podcast, or follow us on Twitter, Instagram, Pinterest and Snapchat (bnsnaps), and like us on Facebook.
It's almost as if they are working from a decade old marketing guide, isn't it?
I can't wait until they turn the page, read the bit about embracing new markets, and come up with the brilliant idea of selling books on Facebook and Twitter.
Or even better, they'll decide to start charging the same price in store s they do online.
image by brainblogger