GfK Entertainment and the German publishing trade group Boersenverein have released their estimates for the German ebook market in the first half of the year. The projections are based on a GfK consumer survey with a total of 25,000 respondents.
The results for the first half of 2018 include:
- Rising unit sales: Sales of ebooks increased by 16.4% to 16.7 million units.
- Falling prices: The average e-book price drops by 4.3%.
- Increasing sales volume: The higher demand with falling prices resulted in an estimated sales growth of 11.3%. At 100.6 million euros, sales for the first half of the year exceeded the 100 million euro mark.
- Growing number of ebook buyers: The number of customers who purchased at least one ebook increased by 6.1% to 2.7 million in the first half of the year.
- More frequent purchases: eBook buyers bought an average of 6.2 ebooks, an increase of 9.7% from the same period last year.
There is currently no publicly available data on which retailer has what market share. Tolino used to release new estimates on a regular basis, but they stopped a few years ago when their market share started to decline.
The current best guess is that Amazon has the largest share, with Apple and/or the ebokstores that make up the Tolino consortium accounting for most of the rest of the market.