German eBook Market Estimated to Exceed 100 Million Euros in First Half of 2018
GfK Entertainment and the German publishing trade group Boersenverein have released their estimates for the German ebook market in the first half of the year. The projections are based on a GfK consumer survey with a total of 25,000 respondents.
The results for the first half of 2018 include:
- Rising unit sales: Sales of ebooks increased by 16.4% to 16.7 million units.
- Falling prices: The average e-book price drops by 4.3%.
- Increasing sales volume: The higher demand with falling prices resulted in an estimated sales growth of 11.3%. At 100.6 million euros, sales for the first half of the year exceeded the 100 million euro mark.
- Growing number of ebook buyers: The number of customers who purchased at least one ebook increased by 6.1% to 2.7 million in the first half of the year.
- More frequent purchases: eBook buyers bought an average of 6.2 ebooks, an increase of 9.7% from the same period last year.
There is currently no publicly available data on which retailer has what market share. Tolino used to release new estimates on a regular basis, but they stopped a few years ago when their market share started to decline.
The current best guess is that Amazon has the largest share, with Apple and/or the ebokstores that make up the Tolino consortium accounting for most of the rest of the market.