Amazon announced its newest brick-and-mortar concept store, Amazon 4-star, this evening. The store is going to open tomorrow in Manhattan’s SoHo neighborhood, and when it does it will stock items sold on Amazon that are rated 4-stars and higher.
Here’s how the store is set up, according to Amazon:
Throughout the store there are features like “Most-Wished-For,” a collection of products that are most added to Amazon.com Wish Lists; “Trending Around NYC,” hot products that NYC-area customers are buying on Amazon.com; “Frequently Bought Together”; and “Amazon Exclusives.” These features, along with customer review cards with quotes from actual customer reviews, make it fun and easy to shop.
The merchandise will carry two prices; a discounted price for Prime members, and the list price (which is what regular customers will pay).
According to Techcrunch, the stock is incredibly varied:
At launch, the store includes items like the card game Codenames (4.8 stars, with more than 2,000 customer reviews); a Lodge 3.5 Inch Cast Iron Mini Skillet (4.4 stars, with more than 10,900 customer reviews) and, naturally, Amazon’s own devices like the Echo Spot (4.5 stars, with more than 5,600 customer reviews) and the Fire TV Stick (4.4 stars, with more than 197,000 customer reviews). Both the Spot and Fire TV Stick were top sellers on Amazon Prime Day this year, and are among Amazon’s overall best sellers.
Amazon reported $4.3 billion in brick-and-mortar sales last quarter. That was just a drop in the bucket of the company’s overall $52.9 billion in revenues that quarter, and most of that came from the 450-unit Whole Foods chain (its annual revenues totaled over $16 billion the year before Amazon bought it).