AAP: Trade Book Sales Down a Percent, eBook Sales Down 17% Through October 2016
Trade book revenues were down 7.5% in the month of October, and as a result the industry revenues (for the 1,200 odd publishers which submit data to the AAP) were down 0.7%.
Surprisingly, Adult ebook revenues were up for the month (2.6%) but the format as a whole was still down 17.2% for the year to date.
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Religious presses and Childrens & Young Adult Books Publishers’ revenues increased for Oct. 2016 and for the year to-date. Despite those increases, the challenging month for adult books and educational materials resulted in a decline in overall publisher revenues of 9.3% in Oct. 2016 and 6.4% for the year-to-date in all tracked categories (Trade – fiction/non-fiction/religious, PreK-12 Instructional Materials, Higher Education Course Materials, Professional Publishing, and University Presses).
Trade book revenues fell 7.5% in Oct. 2016 vs Oct. 2015, and were down 0.7% year-to-date. The cause of the decline was Adult Books, which was down 13.1% for the month. Interestingly, after 19 months of decline, Adult eBooks grew 2.6% in Oct. 2016 vs Oct. 2015; eBooks, however, remain down for the year-to-date in all trade categories – Adult Books, Childrens/YA and Religious Presses.
Publisher revenues include sales to bookstores, wholesalers, direct to consumer, online retailers, etc.
From Jan. – Oct. 2016 vs. the same time in 2015 trade books were down 0.7% year-to-date.
- By Category:
- Adult Books were down 3.2% to $3.9 billion
- Childrens & YA Books were up 4.4% to $1.4 billion
- Religious Presses are up 7.0% to $401.8 million
- By Format
- Paperback books grew 6.8% to $1.8 billion
- Hardback books were flat at 0.2% $2.1 billion
- Downloaded audio grew 27.3% to $219.5 million
- eBooks were down 17.2% to $971.4 million
Educational Materials and Professional Books
- Educational Materials had a revenue loss of 8.6% for PreK-12 Instructional Materials and 11.4% for Higher Education Course Materials from Jan. – Oct. 2016 vs. the same time in 2015
- Professional Publishing was down 21.5% From Jan. – Oct. 2016 vs. the same time in 2015. These categories include business, medical, law, scientific and technical books. University presses were down 3.8% for the 10 months.
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