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ICv2 Reports Digital Comics Sales Nearly Tripled in 2012

26202IC82_GNs-xlg[1]Here’s a month old story that I missed at the time but is still worth covering.

ICv2 has released a new report on the state of the North American comics market. According to their estimates, sales of digital comics, graphic novels, and comic books reached $750 million last year, with digital comics accounting for about 9.3%.

Graphic novels experienced their 3rd annual decline, slipping to $335 million from $340 million last year ( $370 million in 2009). Much of the lost revenue appears to have gone into single issue comics, which have reached a new high of $345 million from $300 million last year ( and $310 million in 2009).

Digital comics sales were also up in 2012, reaching a new high of $70 million in estimated sales. That’s nearly triple the $25 million in sales in 2012, and a vast improvement on the $1 million in sales in 2009.

The total comics market reached $750 million last year and digital comics accounted for about 9.3% of that market. That is a significantly smaller share of the market than what the AAP reported for their members in 2012 (ebooks had a 21% share) but it also represents a significantly higher growth. The rest of the ebook market only grew by 41%, the AAP reported, while digital comics grew by 180%.

The rest of the ebook market hasn’t seen that kind of growth since 2010 and early 2011.


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