Kobo Enters Audiobook Market, Offers $10 a Month Subscription
Several years ago I speculated Kobo would one day carry audiobooks, and now, through sheer chance and completely unrelated business decisions, it has come to pass.
Kobo is now selling audiobooks alongside ebooks. You can either buy single titles or subscribe for a flat monthly fee and get one title a month.
Rakuten Kobo today uncovers another dimension of storytelling, adding audiobooks to the Kobo experience and offering booklovers the opportunity to experience the joy of being told a story.
Readers can choose audiobooks from across all genres, including bestsellers such as Into the Water by Paula Hawkins, Truly Madly Guilty by Lianne Moriarty, and the Harry Potter series; with new titles added weekly.
At just $12.99/month and with a 30-day free trial period, Kobo offers the best value on a subscription plan in the category. Customers can redeem their monthly credit for any audiobook at Kobo.com, even if its list price is higher; those with a subscription also have the option to purchase a three-pack of credits for $38.99 (up to 24 credits per account). Audiobooks can also be purchased à la carte. In addition, readers earn Kobo Super Points on their monthly subscription fees or audiobook purchases, and can shop with confidence with the backing of Kobo’s Price Match Guarantee. The Kobo audiobooks service is available in the US ($9.99/mo), the UK (£6.99/mo), Australia ($12.99/mo), and New Zealand ($13.99/mo).
The audiobooks are supplied by OverDrive, and can be listened to in the Kobo apps for iOS and Android. Those apps were updated today.
Kobo is pricing their subscription for less than Audible, which costs £( in the UK and $15 in the US. That’s going to make the plan very appealing to the cost conscious – if they can get it.
A question for readers: can you get that subscription outside of the five markets mentioned?