My Mailing List is GDPR Compliant – How About You?
The European Union’s new privacy rules, the GDPR, takes effect next Saturday.
The new regulation requires, among its many measures, that every website publish a privacy policy detailing how they use the data they collect from customers and visitors. We also have to sanitize our mailing lists by confirming that we actually had people’s permission to send emails.
There’s obviously more to GDPR than that, and I will go into it in detail in the newsletter I am sending on Monday. This post is less about the new rules than about our experiences with compliance.
I’d like to hear about the problems you encountered. For example, how many email addresses are you going to have to remove from your mailing list?
After a careful check, I found that I have exactly 24 emails (out of thousands of subscribers) where I hadn’t made it clear that people were signing up for a mailing list. Those two dozen emails were given to me in exchange for a free ebook, which means I have to get their permission before sending them another email.
Have you encountered problems complying with the new rules?
If you share your story below, maybe we can help.
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