New Nook coming May 24! Mirasol?
Barnes & Noble have just told investors that they plan to announce a new ereader later this month. They even filed paperwork with the SEC, which is how I know it happened.
Here’s the total sum of the announcement:
In a meeting with investor analysts on May 4, 2011, Barnes & Noble, Inc. (the “Company”) indicated it expects to make an announcement on May 24, 2011 regarding the launch of a new eReader device.
That’s it. Let the speculation commence!
May 24 is right in the middle of BEA 2011, which would be an excellent time to announce their latest gadget. They announced the Pandigital Novel at about the same time last year.
My guess is that this could be the Mirasol ereader. I have no proof, but it fits with the "before summer" release date promised by Qualcomm.
P.S. This could be why the original Nook kept going on sale. They’re clearing out the stock.
Update: Mike Cane reminded me about the trademarks. B&N have filed for a couple different names that could be used for this new device: “Nook2? and “Nook 2?, as well as “The Simple Touch Reader.” I’m leaning towards Nook2, but who knows.