No Surprise Here: Japanese eBook Readers Also Like Paper Books
According to a survey conducted in March 2015, two-thirds of ebook readers also read paper books more than once a week or daily. In comparison, those who didn’t read ebooks tended to read less over all, with only 36% reporting that they paper books more than once a week or daily.
Those who read ebooks were also bigger buyers of print books, with more than 8% saying that they purchased print books every day, and another 24.6% did so at least weekly. Among respondents who didn’t read ebooks, just 1.0% bought a print book daily, and 12.2% did so weekly.
Bearing in mind that the non-ebook group also included non-readers and light readers, none of the above comes as a surprise. Nor should it shock you that free ebooks proved popular, according to a different part of the survey. Among internet users in Japan, 22.4% are currently reading free ebooks, with another 20.4% said they were interested in them, but only around 17% reported reading ebooks they had paid for.
image by brewbooks