Paypal’s New eBook Report: Consumers Are More Willing to Pay for eBooks Than Video Games
Paypal released the results of multi-nation survey this week, and it showed that consumers' reading habits, device preferences, and willingness to pay for content can change drastically as you cross international borders.
You can find the global report (more like a collection of slides) here as a PDF. There’s also a US-centric report (PDF). A few details which jumped out at me were the disparities in devices used for reading.
You can almost tell which countries have gone to a post-ereader market based on this chart. France has, and so has the US, but UK, Germany, and Spain have note.
The survey report also showed that in some countries consumers were more willing to buy ebooks than to buy games on in-game purchases.
Alas, while it sounds great that consumers are more willing to spend on ebooks, that doesn’t actually mena they are willing to spend _more_ than they would on games.
In fact, the average spent on games was universally higher than for ebooks:
When buying ebooks, Americans were most likely to buy thrillers, SF&F, and romance (which we already knew were the three most popular ebook genres).
And of course consumers were most likely to buy from Amazon.
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