Skip to main content

Paypal’s New eBook Report: Consumers Are More Willing to Pay for eBooks Than Video Games

Paypal released the results of multi-nation survey this week, and it showed that consumers' reading habits, device preferences, and willingness to pay for content can change drastically as you cross international borders.

You can find the global report (more like a collection of slides) here as a PDF. There’s also a US-centric report (PDF). A few details which jumped out at me were the disparities in devices used for reading.

You can almost tell which countries have gone to a post-ereader market based on this chart. France has, and so has the US, but UK, Germany, and Spain have note.


The survey report also showed that in some countries consumers were more willing to buy ebooks than to buy games on in-game purchases.

Alas, while it sounds great that consumers are more willing to spend on ebooks, that doesn’t actually mena they are willing to spend _more_ than they would on games.

In fact, the average spent on games was universally higher than for ebooks:

When buying ebooks, Americans were most likely to buy thrillers, SF&F, and romance (which we already knew were the three most popular ebook genres).

And of course consumers were most likely to buy from Amazon.



Similar Articles


Simon November 2, 2016 um 3:20 pm

I’m not sure if too much should be read into average spending being higher on video games than books.

Every video game, except the very, very smallest requires a team to make, whereas indie ebooks are typically a one-man show, with some contracted labour. So this means the price of the average game has to be higher to pay all those involved. The typical price for a decent indie game on Steam is usually $15 vs. say $5 for the typical indie ebook.

Then you have the AAA video games which are now getting north of $60 compared with the average Big 5 pubbed ebook at just north of $10.

(Indie game makers also contract labour like indie ebookers do, but, for example, games usually require much more art than the single contracted cover need for an ebook).

Self-publishing News: Amazon on the Move | Self-Publishing Advice Center November 4, 2016 um 10:36 am

[…] We are always told that readers really don’t want to pay for books. This is one of the primary drivers behind resistance to low pricing and free giveaways – the fear that it encourages a trait that really shouldn’t be encouraged. A new report into digital reading and gaming by Paypal suggests that people might not be so resistant to paying for books after all. The survey, which covers many aspects of our digital reading habits, is global in its scope, offering many fascinating insights into the different stages different markets have reached, and provide a great basis for an international strategic roadmap for indies. There’s also interesting commentary on Digital Reader. […]

Top 5 Publishing Articles/Blog Posts of the Week 10/31-11/4 – Publishing Trends November 4, 2016 um 11:51 am

[…] Paypal released survey data that shows readers are willing to spend more money on ebooks than video games. […]

Paul Biba’s eBook, eLibrary, eMuseum and ePublishing news compilation for week ending Saturday, November 5 | The Digital Reader November 5, 2016 um 12:38 pm

[…] Paypal’s New eBook Report: Consumers Are More Willing to Pay for eBooks Than Video Games (The Digital Reader) […]

Ebooks – ePortfolio de Marion Favre November 6, 2016 um 3:46 pm

[…] Lien de l’article du Digital Reader, sorti le 2 novembre 2016, intitulé « Paypal’s New eBook Report: Consumers Are More Willing to Pay for eBooks Than Video Games » […] » Games schlagen E-Books: Ausgaben für’s Spielen im Schnitt 3,4 mal höher November 8, 2016 um 5:47 am

[…] (via The Digital Reader) […]

Write a Comment